Five priorities to transform customer experience through technology

A great customer experience is vital to winning and maintaining new business, and the spotlight is on IT to deliver.

In issue two of the Reimagining the Business of IT series discover why:

  • Seamless

    Omnichannel is the hallmark of a well-executed customer strategy

  • Intelligence

    IT needs to provide a single view of the customer across the business

  • User interface

    Systems optimised for mobile can lead to real competitive advantage

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